Privacy Policy

Effective June 5, 2026

Velvet Lashes Studio respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, book an appointment, or otherwise engage with our services.

1. Information We Collect

Personal Information You Provide

We may collect the following personal data directly from you:

  • Contact details: full name, email address, phone number, and mailing address when you fill out a booking form, contact form, or loyalty enrollment.
  • Appointment details: service preferences, appointment date and time, and any notes you provide regarding your lash history or allergies.
  • Payment information: credit/debit card numbers are processed securely by our third‑party payment processor and are not stored on our servers.

Information Collected Automatically

When you access our website, we may automatically collect:

  • Technical data: IP address, browser type, operating system, device type, and referring/exit pages.
  • Usage data: pages visited, time spent on the site, and interaction with features.
  • Cookies & similar technologies: a small text file placed on your device to remember preferences and enhance your experience. You may disable cookies in your browser settings; however, some features of our site may not function properly.

2. How We Use Your Information

We use your data for the following business and commercial purposes:

  • To process and confirm your appointments and send related communications.
  • To send gift cards and loyalty program updates.
  • To respond to your inquiries submitted via contact forms.
  • To personalize your experience and improve our website.
  • To comply with legal obligations, enforce our terms, and prevent fraud.
  • For internal analytics and research to understand how our site is used.

We will never sell your personal information to third parties. We only share data as described in Section 3.

3. Sharing of Information

We may share your data with service providers who perform functions on our behalf, such as:

  • Payment processing (e.g., Stripe, Square).
  • Appointment scheduling and email delivery platforms.
  • Analytics providers (e.g., Google Analytics, which may use cookies to generate reports).

All third parties are contractually obligated to keep your information confidential and use it solely for the services we request. We may also disclose information if required by law, court order, or to protect our rights.

4. Cookies and Tracking Technologies

We use a minimal number of cookies to ensure the website operates smoothly. Specifically:

  • Essential cookies: necessary for basic functions like form submission and security.
  • Functional cookies: remember your cookie consent preference so we don't show the banner repeatedly.
  • Analytics cookies: optional; help us understand traffic patterns. You may opt out of analytics cookies via the cookie banner.

For more details, please see our Cookie Policy. You can manage or withdraw consent at any time through the cookie settings at the bottom of this page.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Appointment records are typically kept for 3 years for business analysis and tax compliance. Contact form submissions are archived after 12 months.

6. Data Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, alteration, or destruction. Our website uses SSL encryption, and our booking forms transmit data securely. However, no method of transmission over the Internet is 100% secure; we cannot guarantee absolute security.

7. Your Rights

Depending on your state of residence, you may have rights under the California Consumer Privacy Act (CCPA) or similar legislation. These rights may include:

  • Right to know: request details about the personal information we collect and how we use it.
  • Right to delete: request deletion of your personal data, subject to certain exceptions.
  • Right to opt‑out: you have the right to opt out of the sale of personal information; we do not sell data.
  • Right to non‑discrimination: we will not discriminate against you for exercising your privacy rights.

To exercise these rights, contact us at [email protected] with the subject "Privacy Request." We will verify your identity before processing your request.

8. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

9. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. We will post the revised version on this page with a new "Effective" date. We encourage you to review this page periodically.

10. Contact Us

If you have questions or concerns about this Privacy Policy, reach out to us at:

Velvet Lashes Studio
1200 Brickell Ave Suite 200
Miami, FL 33131
(305) 729-8432
[email protected]

Last updated: June 5, 2026